My advertising darling is ... SIXT... I just love their lack of fear. Not even politicians are being left out. If SIXT believes it is a good message, it is (always) a good message. Sometimes they focus on the personality, then they simply take the display itself into focus. Like in the airports. Now, they have been awarded with the "airport media award". Well done. You deserve it, my dear SIXT.
click on pic to go to the article: